A Website is a Personality
Engage with your website - the holy grail in the digital market.
Why do so many websites look similar? Rules and templates. Consider investing in originality and avoid solutions driven by closed minds, perhaps?
What does google and other search engines focus on? Quality and originality of content. It’s unlikely this will be delivered by a website builder.
What drives SEO? Loosely, algorithms that search for answers, phrases and quality content. Is the pitch to a user the design and build of a website? In part.
Designing, building and launching a website is only a third the story. And this is where so many clients can get caught unawares. You want your site to be optimised for search engines, SEO, so it can be found through google, for instance.